If you are going for a job interview, try to learn how many candidates have already been seen. You don't want to be the test dummy, smashed into a wall, so the company can design a better set of wheels for someone else. With most openings, the company's job specs are likely to be vague at first, becoming clearer only after they have had the opportunity to interview (and argue about) a couple of candidates. They should be up and around by Wednesday afternoon, though." slot, but all our account people will be having open heart surgery that day. "We wish we could take the Monday eight 8 a.m. Want to see true creative ingenuity in action? Watch what happens when a prospective client tries to schedule an agency pitch. They end up with far better recognition and recall value in the eyes of Academy members. The strongest contenders are those appearing at year-end. Those that win rarely make their box office debut at the beginning of a given year. The headliner is the main course.Ī similar pattern emerges in the selection of films and stars for Oscars. You start with the aptly named "warm-up" acts. The same kind of buildup is used in assembling a concert program. They're on the card to give them an opportunity to see what's out there, to try out their questions, and sharpen their reactions in preparation for the main event. They know what makes people tick psychologically.Ĭlients tend to dismiss the first pitches they hear as they would preliminary fights on a boxing card. These people make their living understanding human nature. Give any savvy ad agency an opportunity to select a time slot for a client pitch and they'll always take the last one, the one closest to the moment when the choice of agencies is made. Those who were positioned sixth or seventh in a typical review had far better chances. You do not want to be the first candidate to be interviewed.Īdvertising genius Pat Fallon taught me long ago that ad agencies which pitched new business first or early in competitive reviews almost never won the account. The conventional wisdom is to be first across the finish line, first in our class in grades, first in line for chow, first for tickets to the Beyonce concert and first to be interviewed by a prospective employer. From the time we were kids, we've been force-fed the idea that first is best.
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